Independent data researcher · Australian agencies · UK hours available

Data research for Digital PR teams: ideas and evidence you can pitch.

Bring an early idea or a client brief. I find the data, test what it supports and hand over findings, charts and story angles. Every number is traced to its source.

I reply within one business day · Scope and fee agreed before work begins · White-label delivery available.

Findings used by ABC News, The West Australian, PerthNow and Waste Management Review.

“His data for an El Niño summer campaign landed coverage across seven Seven West Media titles.”

Georgia Anderson, Digital PR Director, StudioHawk, Melbourne

In their words

Feedback from StudioHawk and Otto Media.

“Samiran supported our data team on several Digital PR projects. His data for an El Niño summer campaign landed coverage across seven Seven West Media titles, including The West Australian and PerthNow. His work is clean, easy to use and well received by our team and journalists. Very knowledgeable, highly recommend.”

Georgia Anderson
Georgia AndersonDigital PR Director · StudioHawk, Melbourne

“Samiran is a clear and thoughtful communicator, which makes him easy to work with in a remote environment. He is honest, dependable, and someone I can trust to follow through on his work (with great eye to detail). One of his biggest strengths is turning data and research into clear, meaningful stories that are actually useful from a strategic and commercial point of view. A wonderful talent and team member!”

Callum Gracie
Callum GracieFounder & SEO Specialist · Otto Media, Canberra

I support the research; agency teams lead media outreach and campaign delivery.

Data journalism. I have co-written data stories for The Hindu, a national daily newspaper in India. I chose the topics and did the data work. Internet access and digital skills (2025) ↗ · India’s economic realities (2024) ↗

Who I work best with

Digital PR and SEO agencies that pitch data stories.

Also content and PR agencies that publish original research. I work with Australian agencies and can also work UK hours.

You need the story

Your team has the client but not the time or data skills to find a data story. I find it in public data, test it and hand over a study or a finished data story your team can pitch.

Good moments to bring me in

  • A client wants a data-led campaign and nobody in-house does the data work.
  • A brand has no data of its own and needs a public question to own.
  • You have an idea and want to know if it holds before you pitch it to the client.

Example: Aquatots, a swim school, in ABC News →

You have the plan and need it built and checked

Small teams that plan their own studies and large teams with busy analysts both bring me in. I build the study, make the method hold and work in your team's format.

Good moments to bring me in

  • You have the idea and the sources but no time to build the study.
  • Several campaigns need data work at the same time.
  • A ranking or index must hold up when a journalist asks how it was built.
  • You need working files you can rerun and a method note your team can explain.

Example: StudioHawk's ranking in The West Australian →

Not the right fit: I do not sell links, promise coverage, pitch journalists or design campaigns. Your team leads those. I do the research.

Choose your starting point

Three research services, with prices.

Prices start at US$290. I agree a fixed fee with you before work begins. A simple ranking fits in campaign research. A new index belongs in a full data story and can raise the fee.

Work on your client's brief

Campaign research & analysis

From US$500

Findings your team can pitch, with every number traced back to its source.

Delivered within 5 working days from the brief.

Deliverables
  • Prioritised findings and supported story angles.
  • Charts and reusable data tables.
  • A simple ranking, if the brief needs one.
  • Sources, calculations, methodology and limitations.

The starting price covers one question, a few public sources and one review round.

Send me the client's brief, the market, the deadline and any client data to include.

Real examples: StudioHawk and Independent Steel case studies

StudioHawk case study: checking the data before the Summer Stuffiness Index went public. Coverage in The West Australian and PerthNowDownload two pages from a real client studyIndependent Steel · PDF · shared with permissionEmail me the brief ↗

From idea to finished story

Full data story

From US$950

From the first idea to a finished long-form data story your team can publish or pitch.

Schedule agreed in the proposal.

Deliverables
  • A finished long-form data story, written and ready for your team to edit.
  • The charts, data tables and method note behind it.
  • An original composite index, if the story needs one.

What I run, end to endIdeation & research / Dataset sourcing / Cleaning & validation / Multi-source synthesis / Original composite indices / Charts & data visuals / Methodology notes / Stats pages for journalists / Pitch-angle summaries

Starting scope: one central question in one country, one article and one review round. A new index or a wider study may need a larger quote.

Send me what the client does, the audience, the market and the deadline.

Real examples: my bank-branch data story and the Aquatots study

My data story: 129 regional places in Australia lost their last bank branch, with places by stateRead a finished long-form data storyTowns that lost their last bank branch · web pageEmail me your idea or brief ↗

The campaign research pages and the data story come from real work. The feasibility sample is made from a test brief.

Each starting price includes one review round. The price rises with more sources, more markets, more review rounds or a new index. All prices are in US dollars. I agree a fixed fee with you based on the question, how you will use the findings and the work involved. Any applicable taxes or external data costs are itemised before you commit. Media outreach and final campaign design are outside the research scope. Changes to the agreed scope are quoted before additional work begins.

  • White-label delivery
  • I sign your NDA before you send a brief
  • Journalist questions during outreach: support agreed in the scope
  • Invoiced in US dollars; pay by bank transfer or Wise

Need capacity across several briefs?
After a first project, we can agree a block of research time for upcoming briefs, with clear priorities, outputs and review rounds.

Ask about a block of research time ↗

Selected public examples

Three agency studies the media used, plus my own.

In the Otto Media Group examples, I developed the study concept and led the research and analysis. StudioHawk designed its campaign idea and method; my job was to make sure it would hold up. The agencies and their clients led campaign and publication decisions.

Selected work. The Aquatots, Independent Steel and StudioHawk case studies are shared with permission. Other client projects stay confidential and are not shown here.

How we work together

How a project runs, from first email to handover.

You work directly with me throughout the research. We agree the question, outputs, schedule and review points before work begins.

  1. Share the context

    Tell me what the client does, who the audience is, the geography, deadline and any question or data you already have. I connect it to a public question and check whether the data can answer it.

  2. Agree a paid scope

    We agree the first assignment, fee and outputs. If we do not yet know whether the sources can answer the question, we start with a feasibility review.

  3. Build and review the evidence

    I source, clean and validate the data, bring sources together, test comparisons and build charts, using an original index when the evidence warrants it. We then review the findings together and pick the story angles the data supports.

  4. Use the handover

    You receive the agreed findings, charts, working data, method notes and supported pitch angles for your team to develop and use.

I lead the research

I develop the research concept where needed. I make and document the analytical decisions and prepare the agreed findings and supporting files.

Your agency leads the campaign

Your team manages the client, campaign strategy, design, media lists, pitching and campaign reporting. We agree how the research is branded and credited.

Working details

Questions agencies ask before we start.

Bring the client brief, an early idea or a research question. We agree what to cover, what you need back and when.

What kinds of data work are a good fit?

Most of my work uses public data: bringing sources together, comparing places and building rankings or indices. If you have client data or a survey brief, send the details. We can agree the work involved, including any survey design or analysis.

Can you deliver under our agency’s brand?

Yes. We agree branding, access to working files and attribution before the project begins. The Aquatots, Independent Steel and StudioHawk case studies are shared with permission. Other client work remains confidential unless permission to share it is agreed. Your team keeps the client relationship and leads campaign decisions.

Which time zones do you work with?

I work with Australian agencies and can also work UK hours. Kolkata is 4.5 to 5.5 hours behind Sydney and Melbourne. It is 4.5 to 5.5 hours ahead of London. The exact gap depends on daylight saving. My working day overlaps with the Australian afternoon and the UK morning. I reply to project emails within one business day in your time zone.

How do you handle client confidentiality?

Briefs, client names and any data you share stay confidential. I use them only for the agreed project. I am happy to sign your NDA before you send a brief. Client work appears on this site only with permission.

Can you work alongside an internal research team?

Yes. I can help with a difficult analytical question, take on part of a study or support your team during a busy period. We agree how the files and findings will fit into your team's work.

What happens when the evidence changes the idea?

I explain what the data supports, where the original angle falls short and whether another direction is workable. We review the finding before your team develops the final story.

What about questions during journalist outreach?

We agree any research support needed during outreach as part of the scope. This may cover method explanations, checking statistical wording or additional breakdowns where the data supports them. Response windows, revisions and additional analysis are agreed in advance.

Where do rankings and indices fit?

A simple ranking can be part of campaign research & analysis. A new composite index is part of a full data story. Both come with the eligibility rules, weighting, missing-data decisions, robustness checks and a method note a journalist can follow.

How are cost and timing agreed?

Share the question, intended use and deadline. Feasibility reviews are delivered within 48 hours once we agree the brief. I confirm a fixed fee, deliverables, schedule and review points before work starts; full-study schedules are agreed individually. The prices cover the focused scopes described above; additional sources, markets, methodological development or support may require a larger proposal. If feasibility is uncertain, we can begin with a paid review before committing to the full data story.

Samiran Sengupta · Kolkata, India

20 years of checking numbers. Now for Digital PR.

Portrait of Samiran Sengupta
Samiran Sengupta

Telling a lie with data is easy. So is telling one by mistake. I help Digital PR teams make sure a story holds before it reaches a journalist.

For 18 years I managed a water-testing laboratory for public-health programmes in West Bengal. A wrong result there could mean a family kept drinking unsafe water. I have also worked as a data analyst and survey designer and co-written data stories for The Hindu. Since 2025 I have done the research behind Digital PR studies used by ABC News, The West Australian and Waste Management Review.

Read my story →

Start with the client context

Email me an idea or brief.

Tell me what the client does, who you want to reach and your deadline. An early idea is enough. You do not need a formal brief. I’ll look at where I can help and suggest a first step, with a clear scope and fee.

[email protected]

My clients have included StudioHawk and Otto Media Group.